Home Security Signs-The Power Of Advertising
Last year in the United States more than 300 billion was spent on advertising. Worldwide it was over 500 billion. That’s a lot of money!
“Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.”
Advertisers use all forms of media from television, radio, newspapers, magazines, mail and practically any way you can think of to get people’s attention. Business cards, skywriting and home security signs are all ways of advertising.
Another way to look at advertising is that it sends a signal to the audience to inform them, in a manner of speaking, what you wish them to do or not do.
When burglars go looking for targets, they do a search of a neighborhood to find the easiest ones. That process has been called “casing a neighborhood.” They are looking for weaknesses or vulnerabilities in a home’s security to ensure their success in performing a burglary.
Among other things, they look for potential hiding places around windows and doors that are on the lower-level. They look for windows or garage doors that may be left open. A garage door frequently leads to the interior of the house.
Then they look for external signs or signals from the homeowner that he has some home security in place. Those signs or signals could be anything from motion activated spotlights to security or surveillance cameras mounted near doors.
He also looks for signs, such as security signs, that send a signal to the would-be burglar that he may be in for a hard time. Examples of such signs could be a sign warning of a guard dog inside the house, or participation in a neighborhood watch program, or even a very subtle one of an NRA membership.
This Home Security Sign is big enough to be seen from the street when it’s in your front window. It also includes four smaller stickers that you can place around the house.
When burglars see these home security signs they are going to choose another target for their burglary. Signs are just another way of deterring crime. After all, advertising does pay! Security signs are an inexpensive way to improve your home security.
This is a good example of an outdoor Home Security Sign that you can put in your front yard warning of a video surveillance system in place.